Privacy Policy

At ROHO Cushion Co, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website or interact with our products and services.

We comply with all applicable privacy laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA).

1. Information We Collect

Information You Provide Directly

We collect information that you voluntarily provide to us when you:

• Submit a contact form or inquiry about our wheelchair cushions and seating solutions
• Subscribe to our newsletter for product updates and healthcare tips
• Request information about cushion sizing, Medicare coverage, or product selection
• Participate in surveys or provide feedback about our dry flotation technology
• Communicate with our customer support team regarding air cell cushions

This information may include:

• Name and contact information (email address, phone number, mailing address)
• Healthcare-related information you choose to share regarding seating needs
• Product preferences and cushion sizing requirements
• Communication preferences and accessibility needs

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing behavior:

• Device information (type, operating system, browser type and version)
• IP address and approximate geographic location
• Pages visited, time spent on pages, and navigation paths
• Referring website or source that directed you to our site
• Date and time of visits and interactions
• Search terms used to find information about ROHO cushions

Information from Third Parties

We may receive information from:

• Analytics providers who help us understand website traffic and user behavior
• Amazon Associates when you click affiliate links to purchase our wheelchair cushions
• Service providers who assist with email communications and customer support

2. How We Use Your Information

ROHO uses your information to provide and improve our services:

Website Operation and Improvement

• Operate and maintain our website featuring air cell cushion technology
• Improve user experience and optimize content about pressure relief solutions
• Analyze usage patterns to enhance product information and support resources
• Ensure website security and prevent fraudulent activity

Communication and Support

• Respond to your inquiries about wheelchair cushions, specialty seating, and accessories
• Provide information about cushion selection, sizing, and Medicare coverage
• Send newsletters with product updates, inflation instructions, and care tips (with your consent)
• Communicate important information about our dry flotation technology

Analytics and Marketing

• Analyze website performance and user engagement with our seating solutions content
• Understand which ROHO cushion products and resources are most helpful
• Improve our marketing efforts related to pressure relief and positioning technology
• Measure the effectiveness of our educational content about air cell cushions

Legal Compliance

• Comply with applicable laws and regulations in the medical device industry
• Respond to legal requests and prevent harm
• Enforce our Terms and Conditions
• Protect the rights and safety of ROHO, our users, and others

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website:

Essential Cookies

These cookies are necessary for our website to function properly. They enable basic features like page navigation, access to secure areas, and remembering your preferences about our wheelchair cushion products.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our website, which ROHO cushion information is most valuable, and how we can improve the user experience. These cookies collect anonymous information about page visits, time spent on site, and navigation patterns.

Advertising Cookies

As a participant in the Amazon Associates Program, cookies may be placed by Amazon when you click affiliate links to purchase our air cell cushions. These cookies help track referrals and attribute product purchases.

Managing Cookies

Most web browsers allow you to control cookies through settings. You can typically:

• View and delete cookies in your browser
• Block all cookies or only third-party cookies
• Clear cookies when you close your browser
• Set exceptions for specific websites

Please note that blocking certain cookies may impact your ability to use some features of our website or affect the functionality of information about our wheelchair seating solutions.

4. How We Share Your Information

ROHO does not sell your personal information. We share information only in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us with:

• Website hosting and maintenance
• Email delivery for newsletters about cushion care and product updates
• Analytics and website performance monitoring
• Customer support and communication tools
• Security and fraud prevention services

These providers are contractually obligated to protect your information and use it only for the specific services they provide to ROHO.

Affiliate Partners

When you click links to purchase our wheelchair cushions through Amazon Associates, you will be directed to Amazon’s website. Amazon may collect information according to their own privacy policy. We receive limited information about qualifying purchases but do not receive your personal payment information.

Legal Requirements

We may disclose your information if required by law or in response to:

• Valid legal processes (subpoenas, court orders, government requests)
• Requests from law enforcement or regulatory authorities
• Circumstances involving potential threats to safety or security
• Protection of ROHO’s legal rights and property

Business Transfers

If ROHO is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your personal information.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

Security Measures

• SSL/TLS encryption for data transmission on our website
• Secure servers with restricted access controls
• Regular security assessments and updates
• Employee training on data protection and privacy
• Limited access to personal information on a need-to-know basis

6. Your Privacy Rights

Depending on your location, you have specific rights regarding your personal information. ROHO respects these rights and provides mechanisms to exercise them.

Rights for All Users

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing communications about our air cell cushions and products
• Restriction: Request limitation of how we process your information

GDPR Rights (European Union Residents)

If you are located in the European Union, you have additional rights under GDPR:

• Right to Access: Obtain confirmation of whether we process your personal data and receive a copy
• Right to Rectification: Correct inaccurate personal data concerning you
• Right to Erasure: Request deletion of your personal data under certain circumstances
• Right to Restrict Processing: Limit how we use your personal data
• Right to Data Portability: Receive your personal data in a structured, commonly used format
• Right to Object: Object to processing of your personal data for direct marketing or legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data
• Right to Lodge a Complaint: File a complaint with your local data protection authority

CCPA/CPRA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: Request disclosure of what personal information we collect, use, disclose, and sell
• Right to Know Categories: Know the categories of personal information we have collected about you
• Right to Know Sources: Know the sources from which we collected your personal information
• Right to Know Business Purpose: Understand our business purpose for collecting or selling personal information
• Right to Know Third Parties: Know the categories of third parties with whom we share personal information
• Right to Opt-Out of Sale/Sharing: Opt-out if we sell or share personal information (ROHO does not sell personal information)
• Right to Delete: Request deletion of personal information we have collected
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit Use of Sensitive Information: Limit use and disclosure of sensitive personal information
• Right to Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights

Rights Under Other State Privacy Laws

If you reside in Virginia, Colorado, Connecticut, or Utah, you have similar rights under your state’s privacy law:

• Virginia (VCDPA): Access, correction, deletion, data portability, and opt-out of targeted advertising
• Colorado (CPA): Access, correction, deletion, data portability, and opt-out of targeted advertising and profiling
• Connecticut (CTDPA): Access, correction, deletion, data portability, and opt-out of targeted advertising and profiling
• Utah (UCPA): Access, deletion, data portability, and opt-out of targeted advertising

How to Exercise Your Rights

To exercise any of these privacy rights regarding your information related to ROHO wheelchair cushions and seating solutions:

• Email us at: privacy@rohocushionco.com
• Use our contact form with “Privacy Request” in the subject line
• Write to us at the address listed in the Contact Information section below

We will respond to your request within the timeframe required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request to protect your privacy and security.

7. Data Retention

ROHO retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Criteria

We determine retention periods based on:

• The nature and sensitivity of the information about our wheelchair cushion users
• Potential risk of harm from unauthorized use or disclosure
• Purposes for which we process the information
• Whether we can achieve those purposes through other means
• Applicable legal, regulatory, tax, accounting, or other requirements

Typical Retention Periods

• Contact Form Submissions: Retained for 3 years after last contact or as long as necessary to respond to inquiries about our air cell cushions
• Newsletter Subscriptions: Retained until you unsubscribe from our product updates and healthcare tips
• Analytics Data: Aggregated and anonymized data may be retained indefinitely for website improvement
• Support Communications: Retained for 5 years to provide ongoing assistance with cushion selection and care

After the retention period expires, we will securely delete or anonymize your personal information in accordance with applicable data protection laws.

8. International Data Transfers

ROHO operates primarily in the United States. If you access our website from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States, where our servers are located and our central database is operated.

The United States may have data protection laws that differ from those in your country. By using our website and providing your information about wheelchair cushion needs, you consent to the transfer of your information to the United States.

For users in the European Economic Area (EEA), United Kingdom, or Switzerland, we take steps to ensure adequate protection of your personal data through:

• Standard contractual clauses approved by the European Commission
• Appropriate technical and organizational security measures
• Compliance with applicable data protection regulations

9. Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 years of age.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@rohocushionco.com. We will take steps to delete such information from our systems.

We comply with the Children’s Online Privacy Protection Act (COPPA) and applicable international laws protecting children’s privacy.

10. Third-Party Links

Our website contains links to third-party websites, including Amazon where our wheelchair cushions and seating products are available for purchase. When you click these links, you will leave our website and be directed to the third party’s site.

We are not responsible for the privacy practices of these third-party websites. Each website operates under its own privacy policy, and we encourage you to review their policies before providing any personal information.

The inclusion of links to third-party websites does not imply endorsement of their privacy practices. Your use of third-party websites is at your own risk.

11. Email Communications

What You May Receive

If you subscribe to our communications, you may receive:

• Product updates about new ROHO cushion models and seating technologies
• Educational content about pressure relief, positioning, and skin integrity
• Inflation instructions, care tips, and maintenance guidance for air cell cushions
• Information about Medicare coverage and insurance assistance
• Special announcements about our dry flotation technology

How to Unsubscribe

You can unsubscribe from marketing emails at any time by:

• Clicking the “Unsubscribe” link at the bottom of any marketing email
• Emailing us at unsubscribe@rohocushionco.com
• Contacting us through our contact form with “Unsubscribe” in the subject line

Please note that even if you unsubscribe from marketing communications, we may still send you important transactional or service-related emails regarding inquiries you submitted about our wheelchair cushions.

12. Do Not Track Signals

Some web browsers have a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no industry standard for how websites should respond to DNT signals.

At this time, our website does not respond to DNT browser signals or similar mechanisms. However, you can still control cookies and tracking through your browser settings as described in the Cookies and Tracking Technologies section of this Privacy Policy.

We will continue to monitor developments in DNT technology and may update our practices if industry standards emerge.

13. California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request certain information regarding disclosure of personal information to third parties for their direct marketing purposes.

ROHO does not share personal information with third parties for their own direct marketing purposes. We only share information with service providers who assist us in operating our website about wheelchair cushions and seating solutions, and these providers are contractually prohibited from using your information for their own marketing.

14. Changes to This Privacy Policy

ROHO reserves the right to update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Update the “Last Updated” date at the top of this policy
• Post the revised policy on our website
• Notify you of material changes by email (if you have subscribed) or prominent notice on our website

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website after changes are posted constitutes your acceptance of the updated Privacy Policy.

If changes materially affect your rights or how we use your personal information related to our air cell cushion products, we will provide additional notice and may seek your consent where required by law.